The main focus of Annalect's design, is to provide data visualization tools for the larger Omni organization. To do this, the design team focuses on the development of several items that lead to a beneficial outcome for the users of these tools. Omni consists of several tools that come together to provide a wide range of features to marketers, analysts and management. In order to build a successful tool to cater to all the needs of the organization, the design team needed to embark on a research and discovery mission. One of the first steps in this voyage was to identify common patterns of usage among both our internal users as well as external users operating in other companies. From here, a structural and behavioral comparison would be made between Omnicom's tools and those of the competition. Patterns identified there will be incorporated into Omni if the user needs called for them. All this was done with the idea that extracting the best patterns and best behaviors from both the internal and external world, would yield a tool that would have better, overall user experience.

Tracks was the crucial piece in the road to rebuilding the main app of Omnicom. This part allowed the design team to team up with other groups and have a study of what needed to be done to advance the usability of the tools within the organization. As the work went on, the final redesign of Omni was always at the forefront of the minds of everyone, tracks served as the provider of those building blocks for the omni tool.
Design would usually be paired with product managers, who would discuss requirements of the project and then assign tasks to designers. From here designers would engage in the design process, often working in sprints of one week. Wireframes, prototypes and final designs would be then approved by a final design review meeting before documentation is submitted for development.
These tracks would be features that were to be added to the existing tools. Sometimes it would be the addition of a new menu, or a new search feature, sometimes it would require the removal and restructuring of a portion of a tool. It all depended on the findings and observations on users on behalf of the design team, business and product managers.

The main objective of redesigning the Omni tool, was to provide a better user experience and add new functionalities that would help the users accomplish their tasks in a much more efficient manner. At the start of the mission, the design team was given a direction to take the design of the new tool to a level not seen before in any of its competitors. The instructions were for the design ideas to include a "WOW" factor. What this meant was that the team had to think outside of the box and come up with solutions so new and radical that Omni would become unique in the market among its main competitors.

The new features added in the tracks contributed to the overall redesign of Omni over time. Even when sketches and designs were drawn up to see how the new design would come about, the new features that were added, were kept in line with the "final vision" of the finished version of the tool. As time went through and research yielded more user and situational information, the final design was changed to reflect the needs of the time. What resulted at the end was an emphasis of tool usability in the form of allowing users to easily fly through their tasks by having the tool hold the users' hand through out the course of their work, as opposed to the original model where the user went in and selected a specific app that lived inside the Omni tool, then went ahead and did work on that app. Apps living in silo, unconnected with the overall process of the user's work proved to be ineffective, therefore forcing the design team to come up with the hand-holding solution.

In order to build the new features and final design of Omni, a new look and feel were necessary. To come up with this task, the team started out with an in depth exploration of competing brands and scanned the world of UI design for the best patterns and behaviors that could be incorporated into the new library. Common and popular trends were followed, always with a careful vigilance not to directly mimic one item, but rather, to take the best of it and use those attributes to combine them in our new library.
As the feature addition went through, the elements in the library were constantly updated to reflect the changes on the ground. At the end of the day, a digital book was assembled, and in it, contained all the specs and details of each element, noting its behavior, situations, metrics, specs and other important data.